Green World Campaign

Founder/Executive Director

Marc Ian Barasch is a TV producer, author, and media activist. He was writer/producer of the Emmy-nominated "One Child, One Voice," an Earth Summit special aired to a global audience of 2 billion by Turner Broadcasting System (TBS). He is the author of seven books, among them the national bestseller Field Notes on the Compassionate Life (CompassionateLife.com). In radio, he served as a founding producer and development director for E-TOWN, a National Public Radio show highlighting environmental themes, He has been an editor at Psychology Today, Natural Health, and New Age Journal.

Policy Board

Peter Crosby is a global social entrepreneur with executive leadership experience in nonprofit and profit environments. He has served as Chief Operating Officer of Rockefeller Family's TechRocks.org, Chief Technology Officer at the International Rescue Committee (I.R.C.), and Managing Director/Africa of the Anglican Malaria Project. In 2004, he chaired Social Enterprise Alliance's 5th International Gathering. Peter is managing partner of AllTogetherNow.com.

Franc Roddam is a leading London media entrepreneur, filmmaker, and BBC-TV producer. He has directed major features for Columbia, Paramount, and 20th Century Fox, including the Who's Quadrophenia, K2 and Lords of Discipline. He is also the Chairman of Ziji Publishing, and has had a distinguished career in advertising, including some 150 commercials. He has created, written, and directed many award-winning TV series for the BBC, including Auf Wiedersehen, Pet, Canterbury Tales, The Family, and the perennial Master Chef.

Anand Seth began his career with grassroots, community-based rural development in Bangladesh, India and Sri Lanka, and later in Morocco, Tunisia and Algeria. He has held a variety of positions at the World Bank: He was Chief of Agriculture and Rural Development for West Africa (1986-1991), and Division Chief Environment for Eastern Europe and Middle East Regions (1992-97), where he helped transitional economies of Eastern Europe deal with Communism's environmental legacy. He has worked to make the Middle East conscious of its environmental challenges. Most recently, Mr. Seth was Country Director for Bulgaria, Croatia, and Romania, overseeing a portfolio of 50 diverse operations with a budget of $4 billion. He is an advocate of the U.N.'s Millenium Development Goals (MDG) which range from halving extreme poverty to providing universal primary education by 2015. He wants to see smallholder farmers who practice ecologically sustainable agricultural practices receive their fair share of value from the voluntary carbon market.

Board of Advisors

Charles Halpern established the Center for Law and Social Policy in Washington D.C., and is credited with pioneering the field of public interest law in the U.S. He was the founding dean of the City University of New York School of Law. He served as the first president of the Nathan Cummings Foundation from 1989 to 2000, where he developed an innovative philanthropic program based on social justice and inner exploration. Projects included the Environmental Leadership Program, which supports young leaders in the U.S., and the Center for Contemplative Mind in Society (co-founded with Fetzer Institute). He is the author of Making Waves and Riding the Currents.

Mark Dubois was international coordinator for Earth Day 1990 and Earth Day 2000, events which involved over 150 countries. Dubois co-founded International Rivers Network, today the leading proponents of river preservation and restoration. Inspired by Gandhi's appeal to humankind's better nature, he has learned that individuals respond to encouragement and appeals to conscience, an effective route to long-lasting change.

Paul Hawken is the author of Natural Capitalism, and The Ecology of Commerce. His latest book, Blessed Unrest (2007), documents the rise of "the greatest mass movement in human history," some 2 million NGOs and for-benefit groups worldwide (WiserEarth) He has has a founding role in Metacode, a management software company; Groxis, a graphic information delivery provider; Smith & Hawken, the garden and catalog retailer; and several of the first natural food companies in the U.S relying solely on sustainable agricultural methods. Paul heads the Natural Capital Institute, which focuses on socially responsible investing (SRI), global civil society, environmental funding, and water issues.

Gil Friend is president and CEO of Natural Logic, Inc., a sustainability consulting firm helping clients build economic advantage through exceptional environmental performance. A systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow Magazine called him "One of the country's leading environmental management consultants — a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."

J.D. Davis is an award-winning TV and print advertising art director. His classic print campaign for Airwalk Footwear was a case study in Malcolm Gladwell's bestseller, The Tipping Point. Davis's recent series of Toyota Prius TV ads, produced for the Saatchi agency, created a record-breaking sales jump. He has worked at Foote Cone Belding, Chiat Day, and Deutsch-L.A., where his accounts included Levi's, Old Navy, MTV, Sega, Kia Motors, Helio cell phones, and Rockport shoes. J.D. has visited over 30 countries, including on a 2003 U.N.-sponsored trip to document UNOPS projects in Afghanistan.

Steve Troy is the founder or co-founder of 20 sustainability oriented businesses, including the Jade Mountain and Real Goods catalogues. Countries of current operation include Colombia, Nigeria, Nepal, Indonesia, Kenya, and Tibet. The Sustainable Village provides access to nearly 10,000 products. The company subscribes to the code of E.F. Shumacher ("small is beautiful") for problem solving: "small, simple, inexpensive, and nonviolent." Steve has partnered with Paul Polak, founder of I.D.E. and designer of an award-winning human powered pump.

Peter K. Buckley cofounded the Center for Ecoliteracy in 1995, after a career as CEO. of Esprit-Europe and Esprit-International, and an earlier career as an attorney in San Francisco. He is cofounder (with his wife Mimi) and chair of Greenwood School, a K-8 school with an environmental emphasis, in Mill Valley, California. He serves as president of the David Brower Center, a project to create a "home for the 21st-century environmental movement," to be located in Berkeley.

Web Team

Rick Walsh, software analyst/architect, research engineer, and trusted advisor, created the first GWC website with programmer Sean Montague. Rick's 19 years of experience include leading and managing projects at Sun Microsystems (senior architect for Java development for Fortune 500 companies); SRI; Martin Marietta Astronautics Group (program manager and consultant on advanced technologies); Vortant Technologies; and Genomica. He has focused on multi-tiered architectures integrating distributed data sources and legacy applications. His expertise includes wireless, natural language understanding, expert systems and causal reasoning systems, planning and scheduling systems. He is a Harvard graduate (summa cum laude) and Phi Beta Kappa.

Sean Montague, with a Master's degree in Geography, started out as a GIS Specialist before moving on to web application development. Sean and his wife were previously importers of fairly-traded coffee from the Sierra Nevada de Santa Marta of Colombia, produced by the Arhuaco indigenous community. Their main objective is the restoration of ancestral lands degraded by centuries of misuse. Currently Sean is a web developer for the Smithsonian Institution.

Rick Elizaga, is a web design consultant based in Kyoto. His clients have included Triporati, Reznet News and San Francisco Arts Commission. For KQED Interactive, Rick designed and illustrated the the award-winning activity, You Decide. He is a graduate of Stanford University's Art Department.